ICMediaDirect is a public relations and online reputation management agency that is transforming the way high-profile individuals and companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputation while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
With respect to enduring situations where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact info or requesting to contact them. Experts with the agency have stated that this can offset the impact of any future situations as well as the pressure on the business personnel dealing with the complaints.
ICMediaDirect has built an incredible track record for efficient reputation control, having enhanced the public image of Fortune 500 firms, celebrities, politicians, and athletes. The agency uses a proven strategy for combatting the unwanted impact of criticism. First of all, examine whether a comment is legitimate. Much information spread online is placed by competing firms. The top course of action for this scenario is to request that the review be removed citing unlikely authenticity. Next, find out if a review is just an opinion. In this case, a brand has a strong opportunity to share factual, positive information about themselves, while diminishing the effect of the negative review. When a customer leaves factual, yet negative feedback, the time is right to respond fully and genuinely. The agency encourages a dynamic approach, combining the apology with proactive work to solve a client’s problem.
2016’s Affiliate Summit saw a collection of keynote speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of many best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. Affiliate Summit East 2016 concluded with an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Since 2003, Affiliate Summit Inc. has managed highly successful marketing projects and presented a number of insightful events, educational sessions, and tradeshows. With combined experience topping 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and data exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for successful business development and online innovations. With an established presence in providing state-of-the art solutions to those wanting to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and attendees at the event. Experts at ICMediaDirect highlight the crucial endeavor of search engine optimization (SEO) techniques and emphasize the need for every brand to regularly publish content and use technological advancement to maintain captivating online presence.
ICMediaDirect, a renowned world leader in online reputation and a PR powerhouse, will attend this year’s Affiliate Summit East (ASE) 2016 conference. The brand will share invaluable market insights while discussing the views of other participants on the industry’s trending issues. Happening July 31 through August 2 at the New York Marriott Marquis in New York, this popular annual tradeshow is expected to bring over 5,000 marketers, vendors, networks and media outlets together. ICMD’s reputation management experts will speak on the importance of building an unparalleled online brand for businesses and individuals, and will go over some of the forward-thinking strategies they utilize for successful content marketing. To access your individual or your company’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com.
ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.
A recent survey found that 9 out of 10 people respond to internet reviews, with surveyed people suggesting they consider them as important as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the significance of reputation management and works with brands to take advantage of this data. The results of this survey – formulated into this infographic by Invesp – show just how crucial word of mouth is in the online sphere. The findings also state that customers are willing spend up to 31% more money on the services of businesses with “excellent” reviews. 72% of responders only make purchases after seeing a positive review. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Professional use of dedicated social media accounts can effectively grow a brand’s online reputation. Social channels like Facebook and Twitter rank well on Google, and when potential customers search for a brand, service, or person, some of the first hits will likely be a focused social media account. Firms can therefore push down irrelevant listings about their companies with an intentional and engaging social media presence, as well as provide a controlled outlet to increase positive posts with efficient SEO. Another benefit of having a presence on these sites is being able to respond quickly to both positive and negative response from the public. Utilizing SEO within responses, social media platforms allow businesses a medium with which to professionally respond to consumers, while also boosting positive Google hits. Firms gain from having modern ways to express the strengths of their brand and to address concerns expressed by clients. This will be particularly important in 2016, as ICMediaDirect expects more platforms to be indexed by Google so that social posts will soon have equal value as standalone web pages.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.