ICMediaDirect is an expert within today’s digital brandscape and serves as a creative content marketer in addition to a technical master. Attending this year’s inaugural Content Rising Summit from Skyword in Boston, ICMediaDirect outlined its commitment to the methods of brand storytelling by showcasing a new method for conveying powerful concepts through creative marketing. As a firm spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-focused, user-driven strategy is developed with the reader in mind, a solution that invites the viewer into a community instead of asking them to simply click over. As the American Marketing Association explained “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is still ahead of the curve.
A nuanced, rapidly evolving market, SEO plays a key role in the establishment, development, and growth of a brand. As Inc.com reported, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s methods an invaluable part of business today. Utilizing the full portfolio of social media accounts is one of the many targeted, organic methods ICMediaDirect uses to drive irrelevant listings down and bring key messaging to lead search results. The agency’s team of marketing and PR pros believe that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do every day for their cherished customers.
ICMediaDirect brings their proactive method for reputation management to the state-of-the-art tools and methods available today. Building up a firm’s image and resiliency are at the core of its online management philosophy. Kent Campbell, in his piece “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all brands to watch and manage image. “What others say about your business on social media and review sites,” he continues, “can affect your bottom line no matter how many customers you serve.” A Nielsen survey he cited explained “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
Observing information on the web is critical to online reputation management. Optimized SEO, keeping ahead of brand mentions and digital reviews, and optimizing the positive impact that social media accounts can have are the key pillars to a strategic management plan, states ICMediaDirect. Noted in a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” almost 70 percent of all consumers will consult reviews before they make a purchase. Lorezen goes further, stating “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.