Optimizing SEO is pertinent now than it was towards the end of the 20th century, shortly following Google’s launch. Keeping positive content in the number one spot is imperative, because 33 percent of people always follow the search engine’s top result after inputting a word or term. ICMediaDirect has stated that businesses and individuals must adapt to new ways of managing their online reputation through an effective content management plan. In relation to SEO, content marketing is a relatively new concept, but is necessary for companies hoping to create a positive image. It allows companies to take full control of their imaging by formulating a clear voice and a positive image through content – whether on web pages, blogs, or social media outlets – while also promoting their products or services. Trust is key for attracting consumers, and content marketing crafts a brand that seems reliable and likable while also increasing returns.
New York City and Washington DC-based Public Relations and Reputation Management agency ICMediaDirect is known for providing specialized insight on the significance of online reputations for individuals and businesses. More than 20 years ago, the reputation experts began offering brand repair services and improving the online status of high-profile personalities and Fortune 500 companies. For the third consecutive year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) this year, recognizing the firm’s strong business ethics and corporate values. Individuals can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
It is seen very often that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. Local business directories are available to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the chief metric of your reliability and services. In short, you are what people find about you online.” Therefore, it is necessary for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers remark that online disapproval by others affects them before making their own buying decisions, and this may even dissuade them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.
ICMediaDirect is a public relations and online reputation management agency that is transforming the way high-profile individuals and companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputation while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
With respect to enduring situations where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact info or requesting to contact them. Experts with the agency have stated that this can offset the impact of any future situations as well as the pressure on the business personnel dealing with the complaints.