The importance of online reputation management is often overlooked by companies trying to establish a strong Internet presence to build trust among consumers. Local business directories make it simple for customers to review their personal experience with a brand, meaning corporations must remain aware of how their enterprise is observed by potential customers. According to the reputation professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must evaluate customer reviews and then adequately address any negative feedback. 70 percent of buyers say they are affected by online disapproval from others prior to making their own purchase, and any criticism might deter them from selecting the services offered by a that company. There are many ways available to handle negative reviews, and ICMediaDirect outlines the best approaches for responding quickly to rectify any issues offline.
Founded in 2003, Affiliate Summit Inc. has a reputation for managing highly successful marketing projects and delivering insightful, well-attended events, educational sessions, and tradeshows. Bringing a combined experience of more than 30 years in affiliate marketing, founders Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective marketing development and digital innovations. With an established expertise in providing modern solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to deliver first-class advice and tips for effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect help brands to build confidence in search engine optimization (SEO) techniques and the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.
ICMediaDirect, the New York City and Washington DC-based Public Relations and Reputation Management agency, provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the team of reputation experts have been providing brand repair services and improving online status of elite individuals as well as Fortune 500 companies. This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third straight year, through demonstrating strong business ethics and corporate values. View your customized Online Reputation Report now, by visiting http://www.icmediadirect.com
Reputation experts at ICMediaDirect suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.