Observing information on the web is critical to online reputation management. Optimized SEO, keeping ahead of brand mentions and digital reviews, and optimizing the positive impact that social media accounts can have are the key pillars to a strategic management plan, states ICMediaDirect. Noted in a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” almost 70 percent of all consumers will consult reviews before they make a purchase. Lorezen goes further, stating “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.