Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
Poor reviews can negatively impact earlier marketing endeavors and hence reputation management should be included into a brand’s marketing strategy without fail. “Unflattering feedback shouldn’t be omitted, as it can enable brands to learn more about their flaws and can therefore, help better the quality of their everyday operations,” commented a spokesperson of ICMediaDirect. When future consumers go online to decide more about a business or item, coming across bad reviews very often sends them to a competitor. Besides, when no such reviews are available from genuine consumers, they tend to drop their transactions to avoid risks.
It is a commonly known phenomenon that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the implication of reputation management. Local business directories are available to prospective customers to evaluate their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “What people say about your business has become the principal metric of your reliability and services. In short, you are what people find about you online.” So, it is necessary for companies to monitor customer reviews and rationally tackle any negative feedback. 70 percent of buyers remark that online discontentment by others affects them before making their own buying decisions, and this may even discourage them from choosing the products or service offered by a certain company. With various possibilities available for handling negative reviews, ICMediaDirectcrafts the best approach of replying quickly to rectify any issues offline.
The professionals at ICMediaDirect claim that all online listings associated with the brand present on several platforms, including local directories, Google Places and further locations that feature such information should be maintained. The handling of information on the Internet is the essential pillar of online reputation management. Even though businesses have no power over what other individuals say on social media, they can redirect the conversation with the help of proactive brand messaging. ICMediaDirect team recommends employing forward-looking marketing techniques, such as storytelling tactics and videos. A mix of avant-garde photography and drafting a powerful narrative enhances engagement and creates an opportunity for businesses to build trust and the right image.
Reputation advisers at ICMediaDirect urge businesses to track online activities often so that a reputation management plan can be executed as fast as possible. By cautiously tracking brand mentions and online reviews, brands, people, and agencies can be deft in their method to handle online reputation management. By utilizing a variety of monitoring tools, the task becomes easier and efficient. Google Alerts empowers users to receive email updates on the newest Google results featuring brand mentions. To analyze activities related to a brand on various social media platforms, entities must use the Social Mention tool that monitors preferred keywords.