These statistics are applicable to all companies, but they hone in specifically on local businesses. A significant 92% of those surveyed state they would only use a brand if it had, at least, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local firm to be associated with. After studying this data and more, ICMediaDirect explains that building up a solid reputation online is just as important for a company as focusing on its physical standing in the local community.
2016’s edition of Affiliate Summit featured a collection of keynotes from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. The last day of Affiliate Summit East 2016 sees an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
The SBIEC is a respected specialist for recognizing companies across many industries that meet its standards of excellence. It encourages independent enterprise and entrepreneurial success, offering the opportunity for companies of all sizes to be awarded for their performance. Particular focus is given to meeting and exceeding standards for customer service, product quality and corporate ethics. ICMediaDirect has received its third consecutive award because of its mastery in maintaining these essential qualities, as it pioneers and masters web-based strategies that benefit its hundreds of clients each day. Its team of experts are skilled at recognizing all undesired online content, and build their various campaigns to improve positive search engine results on different web browsers.
ICMediaDirect is an expert within today’s electronic ecosystem and serves as a creative content marketer in addition to a technical conduit. Attending this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect outlined its commitment to the art and science of brand storytelling by showcasing a new method for conveying powerful concepts through creative marketing. As a company spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-focused, user-driven strategy is developed with the reader in mind, a solution that invites the viewer into a community instead of asking them to simply click over. With the American Marketing Association explaining “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is still ahead of the curve.
ICMediaDirect, a leader in the field of online reputation and a public relations powerhouse, attended Affiliate Summit East 2016 along with other brands, industry leaders and influencers to share market insights with participants and hear their views on the most trending issues nationwide and around the world. The annual conference and tradeshow brought together over 5,000 marketers, vendors, networks and media channels. ICMediaDirect will speak on the importance of growing an unrivaled online brand for businesses and individuals and will tackle some of the forward-thinking strategies ICMD utilizes for modern content marketing. To access your personal or your firm’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com.