Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.
Dealing with the information accessible on the web is the backbone of online reputation management. Consultants at ICMediaDirect advocate staying aware of each and every web posting related on the brand on several platforms such as local directories, Google Places and other locations that deliver such information. Organizations and people may have inconsequential control over what other people say by means of social networking. However, they can influence the conversation by concentrating on proactive brand message delivery. ICMediaDirect team suggests the addition of the most recent marketing technologies such as storytelling methods and videos. A mix of noteworthy photography and building a lucid narrative increases engagement and gives an open door for organizations to build trust and showcase the right image.
Though most businesses can apply this information, this is applicable mostly to local businesses. An enormous 92% of participants claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were evaluated further, with reliability (27%), expertise (21%), and professionalism (18%) coming through as the most fundamental features for a domestic firm to be related to. After studying these key figures and more, ICMediaDirect highlights that building up an all-encompassing reputation online is just as consequential for a company as focusing on its offline reputation locally.
Safeguarding a positive online image is more significant than any other time because of the influence of social media and the rise of the online industry, as indicated by ICMediaDirect. The growth in mobile, more versatile search tactics and continually changing user behavior has prompted a fresh stage in search marketing, one where it is required to be ahead of current patterns. Search Engine Watch has been delivering search engine and search marketing news, advice, and interpretations for over two decades, and through the CSEW conference presented how to succeed in these times, offering a two-track educational program put together to share knowledge on the most contemporary methods and technologies.
Reputation experts at IC Media Direct suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.
It is seen very often that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. Local business directories are available to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the chief metric of your reliability and services. In short, you are what people find about you online.” Therefore, it is necessary for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers remark that online disapproval by others affects them before making their own buying decisions, and this may even dissuade them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.
Public relations and online reputation management agency, IC Media Direct is working to transform the way companies handle brand information. The award-winning firm has revealed the key pillars of managing online reputations while many companies are struggling to enact viable, responsive digital media campaigns. With strategic efforts that suppress unfavorable publicity in search engine results, they have given hope to hundreds of companies and individuals who seek to project a positive message online. By visiting http://www.IC Media Direct.com you can see your Online Reputation Report now.
ICMediaDirect has a commendable track record in effective reputation control, having mended the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for waning the undesirable impact of criticism. As the main step, decide if a comment is sincere. Some material distributed online is created by competition. The most optimal way forward for this condition is to request to have the review removed quoting its unlikely correctness. Later, find out if a review is opinionated. In this case, a company has a viable occasion to share actual, positive information about them, while also reducing the effect of the review. When a client has left genuine, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive resolution to a client’s problem.
ICMediaDirect is an influencer within today’s digital brandscape and serves as a creative content marketer in addition to a technical master. Attending this year’s inaugural Content Rising Summit from Skyword in Boston, ICMediaDirect outlined its commitment to the methods of brand storytelling by showcasing a new method for conveying powerful concepts through creative marketing. As a firm spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content and user-driven strategy is developed with the reader in mind, a solution that invites the viewer into a community rather than asking them to click over. As the American Marketing Association explained “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is still ahead of the curve.