Brand reputation management should remain an essential part of a business’ marketing strategy long term, due to the significant impact a negative online reputation has on previous marketing efforts. Customers frequently go online to learn more about a company or product, and discovering bad reviews almost always drives away from a business. When no reviews are available from real customers, consumers usually choose not to take any risk and do not complete their transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect, a leading online reputation management firm.
The Small Business Institute for Excellence in Commerce (SBIEC) has given reputation management specialist, ICMediaDirect its New York Excellence Award for the third straight year. On an annual basis, the SBIEC selects companies which have attained exceptional success in their business and regional commercial environment. The decision factors numerous corporate reviews and research of the firm’s industry. Individuals and businesses can view their Online Reputation Report now, by visiting http://www.icmediadirect.com.
The SBIEC is a respected specialist for recognizing companies across many industries that meet its standards of excellence. It encourages independent enterprise and entrepreneurial success, offering the opportunity for companies of all sizes to be awarded for their performance. Particular focus is given to meeting and exceeding standards for customer service, product quality and corporate ethics. ICMediaDirect has received its third consecutive award because of its mastery in maintaining these essential qualities, as it pioneers and masters web-based strategies that benefit its hundreds of clients each day. Its team of experts are skilled at recognizing all undesired online content, and build their various campaigns to improve positive search engine results on different web browsers.
Handling information appearing on the Internet is the crux of online reputation management. Specialists at ICMediaDirect suggest claiming all online listings linked to the brand on numerous platforms, counting local directories, Google Places and other locations that provide such information. While companies have insignificant control over what others say on social media, they can influence the conversation by engaging in proactive brand messaging. ICMediaDirect team suggests employing advanced marketing technologies, such as storytelling methods and videos. A mix of innovative photography and building a strong narrative gives a boost to engagement and creates an opportunity for businesses to build trust and the right image.
Public relations and online reputation management service IC Media Direct is transforming the way companies control brand information. The award-winning firm, with offices in New York and Washington, D.C., recently revealed the key pillars of maintaining strong online reputations while many organizations have difficulty formulating viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results, giving hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now at IC Media Direct’s website, http://www.IC Media Direct.com.