2016’s Affiliate Summit saw a collection of keynote speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of many best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. Affiliate Summit East 2016 concluded with an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
SEO Optimization is becoming indispensable in recent times than it was towards the end of the 20th century, not long after Google launched. Safeguarding that positive content is in the first place is vital, as 33 percent of people always click on the search engine’s primary result after adding a word or term. ICMediaDirect highlights that businesses and people should familiarize themselves to fresh ways of monitoring their online reputation by using a smart content management approach. In contrast to SEO, content marketing is a fairly new practice, but is also essential for companies hoping to create a positive image. It helps businesses to take whole control of their branding by devising a bespoke voice and an intense message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is vital for appealing consumers, and content marketing cultivates a brand that seems reliable and amiable while also boosting sales.
Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.