ICMediaDirect has built an incredible track record for efficient reputation control, having enhanced the public image of Fortune 500 firms, celebrities, politicians, and athletes. The agency uses a proven strategy for combatting the unwanted impact of criticism. First of all, examine whether a comment is legitimate. Much information spread online is placed by competing firms. The top course of action for this scenario is to request that the review be removed citing unlikely authenticity. Next, find out if a review is just an opinion. In this case, a brand has a strong opportunity to share factual, positive information about themselves, while diminishing the effect of the negative review. When a customer leaves factual, yet negative feedback, the time is right to respond fully and genuinely. The agency encourages a dynamic approach, combining the apology with proactive work to solve a client’s problem.
2016’s Affiliate Summit saw a collection of keynote speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of many best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. Affiliate Summit East 2016 concluded with an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Since 2003, Affiliate Summit Inc. has managed highly successful marketing projects and presented a number of insightful events, educational sessions, and tradeshows. With combined experience topping 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and data exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for successful business development and online innovations. With an established presence in providing state-of-the art solutions to those wanting to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and attendees at the event. Experts at ICMediaDirect highlight the crucial endeavor of search engine optimization (SEO) techniques and emphasize the need for every brand to regularly publish content and use technological advancement to maintain captivating online presence.
ICMediaDirect, a renowned world leader in online reputation and a PR powerhouse, will attend this year’s Affiliate Summit East (ASE) 2016 conference. The brand will share invaluable market insights while discussing the views of other participants on the industry’s trending issues. Happening July 31 through August 2 at the New York Marriott Marquis in New York, this popular annual tradeshow is expected to bring over 5,000 marketers, vendors, networks and media outlets together. ICMD’s reputation management experts will speak on the importance of building an unparalleled online brand for businesses and individuals, and will go over some of the forward-thinking strategies they utilize for successful content marketing. To access your individual or your company’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com.