Thought leaders and visionaries in online marketing sector presented at the Connect conference held in Miami by Search Engine Watch throwing light on the subjects of SEO, digital acquisition, brand development, and other such noteworthy topics. ICMediaDirect the leader in the online reputation management industry attended this conference and met with many keynote speakers through two-day conference. ICMediaDirect showed their public relations expertise while discussing how to integrate new, inventive strategies to their proven marketing formula.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR agency provides expert services in the area of online reputation to eminent individuals and companies. For over twenty years, the group of reputation experts has been growing the online status and offering brand repair services to select individuals and Fortune 500 companies. This year once again, ICMediaDirect has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) post winning this award three years in a row as proof to the robust business ethics and corporate values. Check your Online Reputation Report now, by clicking http://www.icmediadirect.com
Negative reviews can adversely impact prior marketing efforts and hence reputation management should be integrated into a brand’s marketing strategy. “Bad feedback shouldn’t be disregarded, as it can facilitate brands to discover more about their shortcomings and can therefore, enhance the quality of their everyday operations,” remarked a spokesperson of ICMediaDirect. When future consumers go online to determine more about a business or item, coming across bad reviews very often deflects them to a competitor. Moreover, when no such reviews are available from reliable consumers, consumers tend to drop their transactions to avoid risks.
This year’s Affiliate Summit will feature keynotes from the most influential and thought-provoking public figures in the field of digital platforms and marketing. For example, Scott Stratten, a social media and relationship marketing expert, is the President of Un-Marketing and the author of four best-selling business books, and one of “America’s 10 Marketing Gurus”, according to Business Review USA. The last day of Affiliate Summit East 2016 will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).