This year’s Affiliate Summit held keynotes featuring the most influential and thought-provoking public figures in the field of digital platforms and marketing. Take all this in: Scott Stratten, a social media and relationship marketing expert, is the President of Un-Marketing and the author of four best-selling business books, and one of “America’s 10 Marketing Gurus”, according to Business Review USA. Affiliate Summit East 2016 also saw an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), along with Stephan Spencer (Co-Author of The Art of SEO).
Since 2003, Affiliate Summit Inc. has helped organize highly successful marketing projects and delivering numerous insightful events, educational lectures, and tradeshows. With upwards of 30 combined years in affiliate marketing, founders Shawn Collins and Missy Ward believe in the power of interpersonal skillsharing and information exchange in today’s fast-paced digital market. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, sellers, and vendors to discuss new opportunities for top business development and digital innovations. With state-of-the art solutions to customers who aim to showcase their brand in the best light, ICMediaDirect is happy to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference. ICMediaDirect reinforced confidence in search engine optimization (SEO) techniques and prioritized the requirement for every brand to regularly put out content and use technological advancement to develop and maintain captivating reputation.
ICMediaDirect is an expert within today’s digital brandscape and serves as a creative content marketer in addition to a technical master. Attending this year’s inaugural Content Rising Summit from Skyword in Boston, ICMediaDirect outlined its commitment to the methods of brand storytelling by showcasing a new method for conveying powerful concepts through creative marketing. As a firm spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-focused, user-driven strategy is developed with the reader in mind, a solution that invites the viewer into a community instead of asking them to simply click over. As the American Marketing Association explained “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is still ahead of the curve.
A nuanced, rapidly evolving market, SEO plays a key role in the establishment, development, and growth of a brand. As Inc.com reported, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s methods an invaluable part of business today. Utilizing the full portfolio of social media accounts is one of the many targeted, organic methods ICMediaDirect uses to drive irrelevant listings down and bring key messaging to lead search results. The agency’s team of marketing and PR pros believe that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do every day for their cherished customers.
ICMediaDirect brings their proactive method for reputation management to the state-of-the-art tools and methods available today. Building up a firm’s image and resiliency are at the core of its online management philosophy. Kent Campbell, in his piece “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all brands to watch and manage image. “What others say about your business on social media and review sites,” he continues, “can affect your bottom line no matter how many customers you serve.” A Nielsen survey he cited explained “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”