Reputation experts at IC Media Direct suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
As brands and high-profile individuals adapt to take advantage of every social media platform available today, online reputation management is working through continued reforms in the 21st century. Going further than simply managing Google searches, ICMediaDirect takes control of each major blog and social media account on behalf of their clients to further increase their positive online image. ICMediaDirect’s strategy includes creating consistent, brand-cohesive, and relative content. Clients also enjoy the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive message.