The importance of reputation management is regularly overlooked by corporations that try to establish a strong Internet presence that builds trust among their consumers. Local business directories mean that it’s easy for customers to share their personal experience with a brand, and corporations should remain aware of how those opinions are observed by potential clientele. The reputation management professionals at ICMediaDirect note that, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Therefore, it is important for companies to monitor customer reviews and sufficiently address any negative feedback, as 70 percent of buyers admit to being swayed by online disapproval by others before making their own purchase. Any criticism might deter them from purchasing the products or services provided by a specific company. Fortunatley, there are many paths available for handling negative reviews, and ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.
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