The SBIEC is a respected specialist for recognizing companies across many industries that meet its standards of excellence. It encourages independent enterprise and entrepreneurial success, offering the opportunity for companies of all sizes to be awarded for their performance. Particular focus is given to meeting and exceeding standards for customer service, product quality and corporate ethics. ICMediaDirect has received its third consecutive award because of its mastery in maintaining these essential qualities, as it pioneers and masters web-based strategies that benefit its hundreds of clients each day. Its team of experts are skilled at recognizing all undesired online content, and build their various campaigns to improve positive search engine results on different web browsers.
With a record that stretches beyond twenty years, ICMediaDirect stands as the industry leader for public relations and reputation management. The brand is committed to sending its resources towards the latest trends in technology and social media regarding the perceptions of brands and individuals. As companies face growing threats in protecting their online reputations, ICMediaDirect ensures positive messaging is projected across the internet and across social media platforms. To access your personal or your company’s Online Reputation Report, head to the ICMediaDirect homepage at http://www.icmediadirect.com.
These statistics are applicable to all companies, but they hone in specifically on local businesses. A significant 92% of those surveyed state they would only use a brand if it had, at least, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local firm to be associated with. After studying this data and more, ICMediaDirect explains that building up a solid reputation online is just as important for a company as focusing on its physical standing in the local community.
Brand reputation management should remain an essential part of a business’ marketing strategy long term, due to the significant impact a negative online reputation has on previous marketing efforts. Customers frequently go online to learn more about a company or product, and discovering bad reviews almost always drives away from a business. When no reviews are available from real customers, consumers usually choose not to take any risk and do not complete their transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect, a leading online reputation management firm.