Managing brand-related data appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend starting by claiming online listings connected to the brand through sites including local directories, Google Places and others that provide such information. While companies have little control over what other people say on social media platforms, they can influence the discussion by focusing on proactive brand messaging. ICMediaDirect experts advocate for the incorporation of current marketing technologies using storytelling techniques and videos. A combination of innovative photography and a coherent narrative increases engagement, providing an opportunity for businesses to build trust along with the right image.
A business’ marketing strategy should necessarily contain brand reputation management as an integral part of it due to the enormous impact negative reviews have on prior marketing efforts. “Bad feedback shouldn’t be disregarded, as it can allow brands to discover more about their drawbacks and increase the quality of their everyday operations,” said a representative for ICMediaDirect. When future consumers go online to ascertain more about an business or item, coming across bad reviews very often pushes them to a competitor. When no such reviews are available from reliable consumers, consumers tend to drop their transactions to avoid risks.
Managing information available on the internet is a key pillar of online reputation management. PR professionals at ICMediaDirect recommend claiming ownership of all online business listings connected to the brand, including local directories, Google Places, and any other locations displaying such listings. While brands have little control over what other people say on social media platforms, they can still influence the conversation by creating proactive brand messaging. ICMediaDirect’s team encourages using the latest marketing technologies, such as storytelling techniques and videos, to build a coherent narrative. A combination of innovative photography and strong narrative increases engagement, creating an opportunity for businesses to build trust and the right image.
These statistics are applicable to all companies, but they hone in specifically on local businesses. A significant 92% of those surveyed state they would only use a brand if it had, at least, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local firm to be associated with. After studying this data and more, ICMediaDirect explains that building up a solid reputation online is just as important for a company as focusing on its physical standing in the local community.