Managing brand-related data appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend starting by claiming online listings connected to the brand through sites including local directories, Google Places and others that provide such information. While companies have little control over what other people say on social media platforms, they can influence the discussion by focusing on proactive brand messaging. ICMediaDirect experts advocate for the incorporation of current marketing technologies using storytelling techniques and videos. A combination of innovative photography and a coherent narrative increases engagement, providing an opportunity for businesses to build trust along with the right image.