ICMediaDirect is the leader within today’s electronic ecosystem and serves as a creative content marketer in addition to a technical conduit. Attending this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect outlined its commitment to the art and science of brand storytelling by showcasing a new method for conveying powerful concepts through creative marketing. As a company spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-focused, user-driven strategy is developed with the reader in mind, a solution that invites the viewer into a community instead of asking them to click over. With the American Marketing Association noting “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is still ahead of the curve.
ICMediaDirect is a PR and online reputation management firm that is transforming the way highly visible individuals and companies manage sensitive brand information. The award-winning firm recently revealed the key pillars of managing online reputation as so many organizations struggle to formulate viable, responsive digital media efforts. The company’s strategic campaigns are effective in suppressing unfavorable publicity in search engine results, and have given hope to hundreds of individuals and companies who wish to display a positive message online. See your Online Reputation Report today by visiting http://www.icmediadirect.com.
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.
2016’s edition of Affiliate Summit featured a collection of keynotes from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. The last day of Affiliate Summit East 2016 sees an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Respected public relations and reputation management firm, ICMediaDirect explains ways in which negative reviews may have a direct effect on a business’ bottom line, as noted by data suggesting 86 percent of potential customers will think twice about patronizing a business with unfavorable feedback. With another survey noting that 9 out of 10 people take online reviews ‘very seriously,’ the firm has elected to provide advice on how companies can recover after suffering unfortunate feedback online. See your Online Reputation Report today at the company’s site, http://www.icmediadirect.com.
With respect to ongoing situations where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact information or requesting to contact them privately. Experts at the agency have stated that this can reduce the impact of any future mistakes as well as the pressure on the business manager dealing with the complaints.
One of the globe’s top influencers in online reputation and a PR powerhouse, ICMediaDirect will join other agencies and industry leaders at Affiliate Summit East (ASE) 2016 to share valuable market insights and hear views of other participants on most current issues nationwide and internationally. Taking place July 31 through August 2 at the New York Marriott Marquis in New York, the annual conference is planning to bring together over 5,000 marketers, vendors, networks and media outlets. Reputation management professionals at ICMediaDirect will discuss the importance of building a respected online brand for outlets as well as individuals and will highlight some of the forward-thinking strategies they use for top content marketing. To view a personal or your company’s Online Reputation Report, enter the ICMediaDirect homepage at http://www.icmediadirect.com.
These statistics are applicable to all companies, but they hone in specifically on local businesses. A significant 92% of those surveyed state they would only use a brand if it had, at least, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local firm to be associated with. After studying this data and more, ICMediaDirect explains that building up a solid reputation online is just as important for a company as focusing on its physical standing in the local community.
The SBIEC is a respected specialist for recognizing companies across many industries that meet its standards of excellence. It encourages independent enterprise and entrepreneurial success, offering the opportunity for companies of all sizes to be awarded for their performance. Particular focus is given to meeting and exceeding standards for customer service, product quality and corporate ethics. ICMediaDirect has received its third consecutive award because of its mastery in maintaining these essential qualities, as it pioneers and masters web-based strategies that benefit its hundreds of clients each day. Its team of experts are skilled at recognizing all undesired online content, and build their various campaigns to improve positive search engine results on different web browsers.
The Small Business Institute for Excellence in Commerce (SBIEC) recognized ICMediaDirect, a top reputation management firm, with the New York Excellence Award for the third year straight. Once per year, the SBIEC selects businesses that have accomplished outstanding feats in both professional and local commercial environments. The decision comes after thorough corporate reviews and examination of the respective field. Check your Online Reputation Report today at http://www.icmediadirect.com.