Respected public relations and reputation management firm, ICMediaDirect explains ways in which negative reviews may have a direct effect on a business’ bottom line, as noted by data suggesting 86 percent of potential customers will think twice about patronizing a business with unfavorable feedback. With another survey noting that 9 out of 10 people take online reviews ‘very seriously,’ the firm has elected to provide advice on how companies can recover after suffering unfortunate feedback online. See your Online Reputation Report today at the company’s site, http://www.icmediadirect.com.