New York City and Washington DC-based Public Relations and Reputation Management agency ICMediaDirect is known for providing specialized insight on the significance of online reputations for individuals and businesses. More than 20 years ago, the reputation experts began offering brand repair services and improving the online status of high-profile personalities and Fortune 500 companies. For the third consecutive year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) this year, recognizing the firm’s strong business ethics and corporate values. Individuals can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
Professional use of dedicated social media accounts can effectively grow a brand’s online reputation. Social channels like Facebook and Twitter rank well on Google, and when potential customers search for a brand, service, or person, some of the first hits will likely be a focused social media account. Firms can therefore push down irrelevant listings about their companies with an intentional and engaging social media presence, as well as provide a controlled outlet to increase positive posts with efficient SEO. Another benefit of having a presence on these sites is being able to respond quickly to both positive and negative response from the public. Utilizing SEO within responses, social media platforms allow businesses a medium with which to professionally respond to consumers, while also boosting positive Google hits. Firms gain from having modern ways to express the strengths of their brand and to address concerns expressed by clients. This will be particularly important in 2016, as ICMediaDirect expects more platforms to be indexed by Google so that social posts will soon have equal value as standalone web pages.
Public relations and online reputation management agency, IC Media Direct is working to transform the way companies handle brand information. The award-winning firm has revealed the key pillars of managing online reputations while many companies are struggling to enact viable, responsive digital media campaigns. With strategic efforts that suppress unfavorable publicity in search engine results, they have given hope to hundreds of companies and individuals who seek to project a positive message online. By visiting http://www.IC Media Direct.com you can see your Online Reputation Report now.
The importance of reputation management is regularly overlooked by corporations that try to establish a strong Internet presence that builds trust among their consumers. Local business directories mean that it’s easy for customers to share their personal experience with a brand, and corporations should remain aware of how those opinions are observed by potential clientele. The reputation management professionals at ICMediaDirect note that, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Therefore, it is important for companies to monitor customer reviews and sufficiently address any negative feedback, as 70 percent of buyers admit to being swayed by online disapproval by others before making their own purchase. Any criticism might deter them from purchasing the products or services provided by a specific company. Fortunatley, there are many paths available for handling negative reviews, and ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.
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ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.
ICMediaDirect, the New York and Washington DC-based Reputation Management and PR agency, provides clients with specialized insight on the significance of online reputation for individual persons as well as businesses. For more than 20 years, the team of online reputation experts have been offering brand repair services and improving digital status of elite individuals and Fortune 500 companies. This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third year in a row, as the firm continues to demonstrate strong business ethics and corporate values. See your Online Reputation Report by visiting http://www.icmediadirect.com
2016’s Affiliate Summit saw a collection of keynote speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of many best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. Affiliate Summit East 2016 concluded with an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Reputation experts at ICMediaDirect suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.
Positive reviews clearly increase the business of a firm. On the other hand, the study further shows that negative feedback can have a direct financial impact on businesses. For instance, 86% of potential customers said they would think hard about buying a product from a firm with adverse online testimonials. Likewise, an extra star on reviews builds a 5% to 9% average rise in revenue for a business, while just a solo bad review could result in a company eliminating about 30 customers from the roster. ICMediaDirect further suggests that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Public Relations and Reputation Management agency, provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the team of reputation experts have been providing brand repair services and improving online status of elite individuals as well as Fortune 500 companies. This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third straight year, through demonstrating strong business ethics and corporate values. View your customized Online Reputation Report now, by visiting http://www.icmediadirect.com