Recently, the Small Business Institute for Excellence in Commerce (SBIEC) again awarded reputation management company, ICMediaDirect with the New York Excellence Award, the third year in a row. Annually, the SBIEC selects companies that have achieved outstanding results in both business and their local commercial backdrop. Recipients are selected based on a collection of corporate reviews and research of the marketplace. Businesses can monitor their Online Reputation Report today, by visiting http://www.icmediadirect.com.
2016’s Affiliate Summit saw a collection of keynote speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of many best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. Affiliate Summit East 2016 concluded with an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
SEO Optimization is becoming indispensable in recent times than it was towards the end of the 20th century, not long after Google launched. Safeguarding that positive content is in the first place is vital, as 33 percent of people always click on the search engine’s primary result after adding a word or term. ICMediaDirect highlights that businesses and people should familiarize themselves to fresh ways of monitoring their online reputation by using a smart content management approach. In contrast to SEO, content marketing is a fairly new practice, but is also essential for companies hoping to create a positive image. It helps businesses to take whole control of their branding by devising a bespoke voice and an intense message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is vital for appealing consumers, and content marketing cultivates a brand that seems reliable and amiable while also boosting sales.
Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.
Dealing with the information accessible on the web is the backbone of online reputation management. Consultants at ICMediaDirect advocate staying aware of each and every web posting related on the brand on several platforms such as local directories, Google Places and other locations that deliver such information. Organizations and people may have inconsequential control over what other people say by means of social networking. However, they can influence the conversation by concentrating on proactive brand message delivery. ICMediaDirect team suggests the addition of the most recent marketing technologies such as storytelling methods and videos. A mix of noteworthy photography and building a lucid narrative increases engagement and gives an open door for organizations to build trust and showcase the right image.
Though most businesses can apply this information, this is applicable mostly to local businesses. An enormous 92% of participants claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were evaluated further, with reliability (27%), expertise (21%), and professionalism (18%) coming through as the most fundamental features for a domestic firm to be related to. After studying these key figures and more, ICMediaDirect highlights that building up an all-encompassing reputation online is just as consequential for a company as focusing on its offline reputation locally.
Safeguarding a positive online image is more significant than any other time because of the influence of social media and the rise of the online industry, as indicated by ICMediaDirect. The growth in mobile, more versatile search tactics and continually changing user behavior has prompted a fresh stage in search marketing, one where it is required to be ahead of current patterns. Search Engine Watch has been delivering search engine and search marketing news, advice, and interpretations for over two decades, and through the CSEW conference presented how to succeed in these times, offering a two-track educational program put together to share knowledge on the most contemporary methods and technologies.
Reputation experts at IC Media Direct suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.
It is seen very often that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. Local business directories are available to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the chief metric of your reliability and services. In short, you are what people find about you online.” Therefore, it is necessary for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers remark that online disapproval by others affects them before making their own buying decisions, and this may even dissuade them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.