ICMediaDirect, one of the global respected leaders in online reputation and a PR powerhouse, joined Affiliate Summit East 2016 along with other brand leaders and influencers to share invaluable market insights with others and hear their views on most trending issues nationwide and internationally. At the New York Marriott Marquis in New York, the annual seminar and tradeshow welcomed over 5,000 marketers, vendors, networks and media outlets. Team at ICMediaDirect will speak on the importance of creatinfg an unparalleled online brand for businesses and individuals and will tackle some of the progressive strategies ICMD utilizes for successful content marketing. To see your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage, http://www.icmediadirect.com.
Well-known public relations and reputation management agency, ICMediaDirect says that unfavorable product reviews can have a harmful financial impact on firms, according to statistics stating that 86 percent of potential customers will be alert about decisions regarding purchasing a product from a brand with negative reviews. Furthermore, another study displays that 9 out of 10 persons mention they take online reviews very seriously; the firm has outlined ways in which firms can fix their reputation post getting negative feedback on the internet. View your Online Reputation Report now, by checking http://www.icmediadirect.com
With a proven track record that stretching twenty years, ICMediaDirect stands as the industry leader for public relations and reputation management. The brand is committed to sending its resources towards the latest trends in technology and social media regarding the perceptions of companies and individuals. As companies face growing threats in protecting their online reputations, ICMediaDirect ensures positive messaging is projected across the internet and across social media platforms. To access your personal or your company’s Online Reputation Report, head to the ICMediaDirect homepage at http://www.icmediadirect.com.
Managing brand-related data appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend starting by claiming online listings connected to the brand through sites including local directories, Google Places and others that provide such information. While companies have little control over what other people say on social media platforms, they can influence the discussion by focusing on proactive brand messaging. ICMediaDirect experts advocate for the incorporation of current marketing technologies using storytelling techniques and videos. A combination of innovative photography and a coherent narrative increases engagement, providing an opportunity for businesses to build trust along with the right image.
A business’ marketing strategy should necessarily contain brand reputation management as an integral part of it due to the enormous impact negative reviews have on prior marketing efforts. “Bad feedback shouldn’t be disregarded, as it can allow brands to discover more about their drawbacks and increase the quality of their everyday operations,” said a representative for ICMediaDirect. When future consumers go online to ascertain more about an business or item, coming across bad reviews very often pushes them to a competitor. When no such reviews are available from reliable consumers, consumers tend to drop their transactions to avoid risks.
Managing information available on the internet is a key pillar of online reputation management. PR professionals at ICMediaDirect recommend claiming ownership of all online business listings connected to the brand, including local directories, Google Places, and any other locations displaying such listings. While brands have little control over what other people say on social media platforms, they can still influence the conversation by creating proactive brand messaging. ICMediaDirect’s team encourages using the latest marketing technologies, such as storytelling techniques and videos, to build a coherent narrative. A combination of innovative photography and strong narrative increases engagement, creating an opportunity for businesses to build trust and the right image.
These statistics are applicable to all companies, but they hone in specifically on local businesses. A significant 92% of those surveyed state they would only use a brand if it had, at least, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local firm to be associated with. After studying this data and more, ICMediaDirect explains that building up a solid reputation online is just as important for a company as focusing on its physical standing in the local community.
ICMediaDirect, the New York City and Washington DC-based Reputation Management and PR agency provides expert services in the area of online reputation to eminent individuals and companies. For over twenty years, the group of reputation experts has been growing the online status and offering brand repair services to select individuals and Fortune 500 companies. This year once again, ICMediaDirect has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) post winning this award three years in a row as proof to the robust business ethics and corporate values. Check your Online Reputation Report now, by clicking http://www.icmediadirect.com
Public relations and online reputation management service IC Media Direct is transforming the way companies control brand information. The award-winning firm, with offices in New York and Washington, D.C., recently revealed the key pillars of maintaining strong online reputations while many organizations have difficulty formulating viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results, giving hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now at IC Media Direct’s website, http://www.IC Media Direct.com.
Brand reputation management should remain an essential part of a business’ marketing strategy long term, due to the significant impact a negative online reputation has on previous marketing efforts. Customers frequently go online to learn more about a company or product, and discovering bad reviews almost always drives away from a business. When no reviews are available from real customers, consumers usually choose not to take any risk and do not complete their transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect, a leading online reputation management firm.