New York City and Washington DC-based Public Relations and Reputation Management agency ICMediaDirect is known for providing specialized insight on the significance of online reputations for individuals and businesses. More than 20 years ago, the reputation experts began offering brand repair services and improving the online status of high-profile personalities and Fortune 500 companies. For the third consecutive year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) this year, recognizing the firm’s strong business ethics and corporate values. Individuals can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
Professional use of dedicated social media accounts can effectively grow a brand’s online reputation. Social channels like Facebook and Twitter rank well on Google, and when potential customers search for a brand, service, or person, some of the first hits will likely be a focused social media account. Firms can therefore push down irrelevant listings about their companies with an intentional and engaging social media presence, as well as provide a controlled outlet to increase positive posts with efficient SEO. Another benefit of having a presence on these sites is being able to respond quickly to both positive and negative response from the public. Utilizing SEO within responses, social media platforms allow businesses a medium with which to professionally respond to consumers, while also boosting positive Google hits. Firms gain from having modern ways to express the strengths of their brand and to address concerns expressed by clients. This will be particularly important in 2016, as ICMediaDirect expects more platforms to be indexed by Google so that social posts will soon have equal value as standalone web pages.
Public relations and online reputation management agency, IC Media Direct is working to transform the way companies handle brand information. The award-winning firm has revealed the key pillars of managing online reputations while many companies are struggling to enact viable, responsive digital media campaigns. With strategic efforts that suppress unfavorable publicity in search engine results, they have given hope to hundreds of companies and individuals who seek to project a positive message online. By visiting http://www.IC Media Direct.com you can see your Online Reputation Report now.
The importance of reputation management is regularly overlooked by corporations that try to establish a strong Internet presence that builds trust among their consumers. Local business directories mean that it’s easy for customers to share their personal experience with a brand, and corporations should remain aware of how those opinions are observed by potential clientele. The reputation management professionals at ICMediaDirect note that, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Therefore, it is important for companies to monitor customer reviews and sufficiently address any negative feedback, as 70 percent of buyers admit to being swayed by online disapproval by others before making their own purchase. Any criticism might deter them from purchasing the products or services provided by a specific company. Fortunatley, there are many paths available for handling negative reviews, and ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.
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Positive reviews clearly increase the business of a firm. On the other hand, the study further shows that negative feedback can have a direct financial impact on businesses. For instance, 86% of potential customers said they would think hard about buying a product from a firm with adverse online testimonials. Likewise, an extra star on reviews builds a 5% to 9% average rise in revenue for a business, while just a solo bad review could result in a company eliminating about 30 customers from the roster. ICMediaDirect further suggests that getting positive reviews online results in sales.
ICMediaDirect, the New York City and Washington DC-based Public Relations and Reputation Management agency, provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the team of reputation experts have been providing brand repair services and improving online status of elite individuals as well as Fortune 500 companies. This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third straight year, through demonstrating strong business ethics and corporate values. View your customized Online Reputation Report now, by visiting http://www.icmediadirect.com
Though most businesses can apply this information, this is applicable mostly to local businesses. An enormous 92% of participants claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were evaluated further, with reliability (27%), expertise (21%), and professionalism (18%) coming through as the most fundamental features for a domestic firm to be related to. After studying these key figures and more, ICMediaDirect highlights that building up an all-encompassing reputation online is just as consequential for a company as focusing on its offline reputation locally.
When bulk of the conversational exchange is on the internet and the situation gets progressively murky, ICMediaDirect recommends managing the negative feedback off the internet by attaining the client’s personal details or by trying to contact them separately. Experts at the firm comment that this can reduce the chances of any further mistakes and can lessen the pressure on the business manager handling complaints.
ICMediaDirect has a commendable track record in effective reputation control, having mended the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for waning the undesirable impact of criticism. As the main step, decide if a comment is sincere. Some material distributed online is created by competition. The most optimal way forward for this condition is to request to have the review removed quoting its unlikely correctness. Later, find out if a review is opinionated. In this case, a company has a viable occasion to share actual, positive information about them, while also reducing the effect of the review. When a client has left genuine, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive resolution to a client’s problem.
At ICMediaDirect, the reputation experts give advice to businesses and personalities to be careful when it comes to connecting with their probable customers online because of a fast growing range of social media channels to choose from. Teenagers are soon moving from platforms like Facebook, for example, to discover more attractive platforms like Snapchat and Instagram. As live-streaming apps are sure to be big in 2016, digital mavens are moving to Periscope in huge numbers. With two decades of expertise helping businesses and people with the tactics to achieve success, ICMediaDirect has employees experienced in the most contemporary technological and media trends to offer rare strategies for brands to apply in the best way.