ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Optimizing SEO is more important now than it was towards the end of the 20th century, shortly after Google launched. Maintaining positive content in the number one spot is imperative, because 33 percent of people always click on the search engine’s top result after inputting a word or term. ICMediaDirect notes that businesses and individuals must adapt to new ways of controlling their online reputation through an effective content management plan. In relation to SEO, content marketing is a relatively new concept, but is necessary for companies hoping to create a positive image. It allows companies to take full control of their imaging by formulating a clear voice and a positive message through content – whether on websites, blogs, or social media outlets – while also promoting their products or services. Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also increasing sales.
Local business directories and information are available to prospective customers to appraise their own experience with a brand, and businesses should be alert of how their firm is observed by expected customers. Very often, firms that take steps to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your business has become the most pertinent image of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to track customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism by others impacts their purchase decisions and this may even discourage them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect outlines the best approach of replying quickly to rectify any issues offline.
Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
Poor reviews can negatively impact earlier marketing endeavors and hence reputation management should be included into a brand’s marketing strategy without fail. “Unflattering feedback shouldn’t be omitted, as it can enable brands to learn more about their flaws and can therefore, help better the quality of their everyday operations,” commented a spokesperson of ICMediaDirect. When future consumers go online to decide more about a business or item, coming across bad reviews very often sends them to a competitor. Besides, when no such reviews are available from genuine consumers, they tend to drop their transactions to avoid risks.
It is a commonly known phenomenon that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the implication of reputation management. Local business directories are available to prospective customers to evaluate their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “What people say about your business has become the principal metric of your reliability and services. In short, you are what people find about you online.” So, it is necessary for companies to monitor customer reviews and rationally tackle any negative feedback. 70 percent of buyers remark that online discontentment by others affects them before making their own buying decisions, and this may even discourage them from choosing the products or service offered by a certain company. With various possibilities available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.
The professionals at ICMediaDirect claim that all online listings associated with the brand present on several platforms, including local directories, Google Places and further locations that feature such information should be maintained. The handling of information on the Internet is the essential pillar of online reputation management. Even though businesses have no power over what other individuals say on social media, they can redirect the conversation with the help of proactive brand messaging. ICMediaDirect team recommends employing forward-looking marketing techniques, such as storytelling tactics and videos. A mix of avant-garde photography and drafting a powerful narrative enhances engagement and creates an opportunity for businesses to build trust and the right image.
Reputation advisers at ICMediaDirect urge businesses to track online activities often so that a reputation management plan can be executed as fast as possible. By cautiously tracking brand mentions and online reviews, brands, people, and agencies can be deft in their method to handle online reputation management. By utilizing a variety of monitoring tools, the task becomes easier and efficient. Google Alerts empowers users to receive email updates on the newest Google results featuring brand mentions. To analyze activities related to a brand on various social media platforms, entities must use the Social Mention tool that monitors preferred keywords.
Proud to be a winner of the New York Excellence Award in 2014 and 2015, the award is a reflection on the striking success and commercial recognition of ICMediaDirect in the public relations field, as the firm continues to “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been innovative for industries facing the many challenges of social media mastery and digital reputation management.
Public relations and online reputation management agency, IC Media Direct is working to transform the way companies handle brand information. The award-winning firm has revealed the key pillars of managing online reputations while many companies are struggling to enact viable, responsive digital media campaigns. With strategic efforts that suppress unfavorable publicity in search engine results, they have given hope to hundreds of companies and individuals who seek to project a positive message online. By visiting http://www.IC Media Direct.com you can see your Online Reputation Report now.