Managing information available on the internet is a key pillar of online reputation management. PR professionals at ICMediaDirect recommend claiming ownership of all online business listings connected to the brand, including local directories, Google Places, and any other locations displaying such listings. While brands have little control over what other people say on social media platforms, they can still influence the conversation by creating proactive brand messaging. ICMediaDirect’s team encourages using the latest marketing technologies, such as storytelling techniques and videos, to build a coherent narrative. A combination of innovative photography and strong narrative increases engagement, creating an opportunity for businesses to build trust and the right image.