These statistics are applicable to all companies, but they hone in specifically on local businesses. A significant 92% of those surveyed state they would only use a brand if it had, at least, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local firm to be associated with. After studying this data and more, ICMediaDirect explains that building up a solid reputation online is just as important for a company as focusing on its physical standing in the local community.
Read more: https://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-031114255.html