ICMediaDirect is an expert within today’s electronic ecosystem and serves as a creative content marketer in addition to a technical conduit. Attending this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect outlined its commitment to the art and science of brand storytelling by showcasing a new method for conveying powerful concepts through creative marketing. As a company spokesperson noted, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-focused, user-driven strategy is developed with the reader in mind, a solution that invites the viewer into a community instead of asking them to simply click over. With the American Marketing Association explaining “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is still ahead of the curve.