Poor reviews can negatively impact earlier marketing endeavors and hence reputation management should be included into a brand’s marketing strategy without fail. “Unflattering feedback shouldn’t be omitted, as it can enable brands to learn more about their flaws and can therefore, help better the quality of their everyday operations,” commented a spokesperson of ICMediaDirect. When future consumers go online to decide more about a business or item, coming across bad reviews very often sends them to a competitor. Besides, when no such reviews are available from genuine consumers, they tend to drop their transactions to avoid risks.
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