It is a commonly known phenomenon that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the implication of reputation management. Local business directories are available to prospective customers to evaluate their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “What people say about your business has become the principal metric of your reliability and services. In short, you are what people find about you online.” So, it is necessary for companies to monitor customer reviews and rationally tackle any negative feedback. 70 percent of buyers remark that online discontentment by others affects them before making their own buying decisions, and this may even discourage them from choosing the products or service offered by a certain company. With various possibilities available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.