The professionals at ICMediaDirect claim that all online listings associated with the brand present on several platforms, including local directories, Google Places and further locations that feature such information should be maintained. The handling of information on the Internet is the essential pillar of online reputation management. Even though businesses have no power over what other individuals say on social media, they can redirect the conversation with the help of proactive brand messaging. ICMediaDirect team recommends employing forward-looking marketing techniques, such as storytelling tactics and videos. A mix of avant-garde photography and drafting a powerful narrative enhances engagement and creates an opportunity for businesses to build trust and the right image.