Optimizing SEO is more important now than it was towards the end of the 20th century, shortly after Google launched. Maintaining positive content in the number one spot is imperative, because 33 percent of people always click on the search engine’s top result after inputting a word or term. ICMediaDirect notes that businesses and individuals must adapt to new ways of controlling their online reputation through an effective content management plan. In relation to SEO, content marketing is a relatively new concept, but is necessary for companies hoping to create a positive image. It allows companies to take full control of their imaging by formulating a clear voice and a positive message through content – whether on websites, blogs, or social media outlets – while also promoting their products or services. Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also increasing sales.