A recent survey found that 9 out of 10 people respond to internet reviews, with surveyed people suggesting they consider them as important as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the significance of reputation management and works with brands to take advantage of this data. The results of this survey – formulated into this infographic by Invesp – show just how crucial word of mouth is in the online sphere. The findings also state that customers are willing spend up to 31% more money on the services of businesses with “excellent” reviews. 72% of responders only make purchases after seeing a positive review. See your personalized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Professional use of dedicated social media accounts can effectively grow a brand’s online reputation. Social channels like Facebook and Twitter rank well on Google, and when potential customers search for a brand, service, or person, some of the first hits will likely be a focused social media account. Firms can therefore push down irrelevant listings about their companies with an intentional and engaging social media presence, as well as provide a controlled outlet to increase positive posts with efficient SEO. Another benefit of having a presence on these sites is being able to respond quickly to both positive and negative response from the public. Utilizing SEO within responses, social media platforms allow businesses a medium with which to professionally respond to consumers, while also boosting positive Google hits. Firms gain from having modern ways to express the strengths of their brand and to address concerns expressed by clients. This will be particularly important in 2016, as ICMediaDirect expects more platforms to be indexed by Google so that social posts will soon have equal value as standalone web pages.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.
ICMediaDirect, a leading reputation management agency, details how firms and individuals should use search engine optimization (SEO) to improve their online reputation. These days, customers tend to use Internet search engines to learn information about products and services before purchasing, and therefore the agency is advising interested parties to implement SEO to complete their online presence. Tailored plans will ensure that the first pages of results on Google and other search engines engage customers and generate an uplifting presence that will benefit their reputation. See your customized Online Reputation Report now, by visiting http://www.icmediadirect.com.
Already honored to be a recipient of the New York Excellence Award in 2014 and 2015, this is a reflection on the continued success and commercial recognition ICMediaDirect upholds in the public relations industry, while they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been a game changer for brands dealing with the various challenges enacted by social media and online reputation management.
Reputation experts at IC Media Direct suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
As brands and high-profile individuals adapt to take advantage of every social media platform available today, online reputation management is working through continued reforms in the 21st century. Going further than simply managing Google searches, ICMediaDirect takes control of each major blog and social media account on behalf of their clients to further increase their positive online image. ICMediaDirect’s strategy includes creating consistent, brand-cohesive, and relative content. Clients also enjoy the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive message.
The top public relations agency specializing in online reputation management, ICMediaDirect has refined the method of working with search engine algorithms to perfectly minimize negative results. Since 1996, the renowned online PR and marketing firm has been working with companies and individuals to present positive messages in a higher page ranking in search results as online reputation management has gained a fundamental role in effective brand management. View your personal Online Reputation Report now, by visiting http://www.icmediadirect.com
Brand reputation management should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.