Already honored to be a recipient of the New York Excellence Award in 2014 and 2015, this is a reflection on the continued success and commercial recognition ICMediaDirect upholds in the public relations industry, while they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been a game changer for brands dealing with the various challenges enacted by social media and online reputation management.
Reputation experts at IC Media Direct suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.
Reputation experts at IC Media Direct encourage companies to monitor online activities closely so that a reputation management plan can be implemented as quickly as possible. Keeping a keen eye on brand mentions and online reviews ensures that brands, individuals, and agencies are being proactive in their approach to online reputation management. Through a variety of monitoring tools, the task can be made both easier and more efficient. Google Alerts is a service which sends users email updates on the latest Google results featuring brand mentions. The Social Mention tool monitors activities connected to a brand on various social media platforms, as it keeps track of selected keywords.
As brands and high-profile individuals adapt to take advantage of every social media platform available today, online reputation management is working through continued reforms in the 21st century. Going further than simply managing Google searches, ICMediaDirect takes control of each major blog and social media account on behalf of their clients to further increase their positive online image. ICMediaDirect’s strategy includes creating consistent, brand-cohesive, and relative content. Clients also enjoy the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive message.
The top public relations agency specializing in online reputation management, ICMediaDirect has refined the method of working with search engine algorithms to perfectly minimize negative results. Since 1996, the renowned online PR and marketing firm has been working with companies and individuals to present positive messages in a higher page ranking in search results as online reputation management has gained a fundamental role in effective brand management. View your personal Online Reputation Report now, by visiting http://www.icmediadirect.com
Brand reputation management should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
The importance of reputation management is regularly overlooked by corporations that try to establish a strong Internet presence that builds trust among their consumers. Local business directories mean that it’s easy for customers to share their personal experience with a brand, and corporations should remain aware of how those opinions are observed by potential clientele. The reputation management professionals at ICMediaDirect note that, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Therefore, it is important for companies to monitor customer reviews and sufficiently address any negative feedback, as 70 percent of buyers admit to being swayed by online disapproval by others before making their own purchase. Any criticism might deter them from purchasing the products or services provided by a specific company. Fortunatley, there are many paths available for handling negative reviews, and ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.
The importance of online reputation management is often overlooked by companies trying to establish a strong Internet presence to build trust among consumers. Local business directories make it simple for customers to review their personal experience with a brand, meaning corporations must remain aware of how their enterprise is observed by potential customers. According to the reputation professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies must evaluate customer reviews and then adequately address any negative feedback. 70 percent of buyers say they are affected by online disapproval from others prior to making their own purchase, and any criticism might deter them from selecting the services offered by a that company. There are many ways available to handle negative reviews, and ICMediaDirect outlines the best approaches for responding quickly to rectify any issues offline.
Founded in 2003, Affiliate Summit Inc. has a reputation for managing highly successful marketing projects and delivering insightful, well-attended events, educational sessions, and tradeshows. Bringing a combined experience of more than 30 years in affiliate marketing, founders Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective marketing development and digital innovations. With an established expertise in providing modern solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to deliver first-class advice and tips for effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect help brands to build confidence in search engine optimization (SEO) techniques and the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.
ICMediaDirect, the New York City and Washington DC-based Public Relations and Reputation Management agency, provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the team of reputation experts have been providing brand repair services and improving online status of elite individuals as well as Fortune 500 companies. This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third straight year, through demonstrating strong business ethics and corporate values. View your customized Online Reputation Report now, by visiting http://www.icmediadirect.com