ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.
ICMediaDirect, the New York and Washington DC-based Reputation Management and PR agency, provides clients with specialized insight on the significance of online reputation for individual persons as well as businesses. For more than 20 years, the team of online reputation experts have been offering brand repair services and improving digital status of elite individuals and Fortune 500 companies. This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third year in a row, as the firm continues to demonstrate strong business ethics and corporate values. See your Online Reputation Report by visiting http://www.icmediadirect.com
2016’s Affiliate Summit saw a collection of keynote speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of many best-selling business books, is one of “America’s 10 Marketing Gurus”, as noted by Business Review USA. Affiliate Summit East 2016 concluded with an SEO keynote panel, welcoming Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Reputation experts at ICMediaDirect suggest that companies monitor online activities regularly, in case a reputation management plan needs to be implemented quickly. By keeping a close eye on online reviews and brand mentions, firms can use a proactive approach to their online reputation management using the variety of monitoring tools available. To make the process easy and efficient, Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor pertinent activities on various social media platforms, entities should use the Social Mention tool tracks keywords related to a brand.