New York City and Washington DC-based Public Relations and Reputation Management agency ICMediaDirect is known for providing specialized insight on the significance of online reputations for individuals and businesses. More than 20 years ago, the reputation experts began offering brand repair services and improving the online status of high-profile personalities and Fortune 500 companies. For the third consecutive year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) this year, recognizing the firm’s strong business ethics and corporate values. Individuals can see their Online Reputation Report now, by visiting http://www.icmediadirect.com.
It is seen very often that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. Local business directories are available to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the chief metric of your reliability and services. In short, you are what people find about you online.” Therefore, it is necessary for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers remark that online disapproval by others affects them before making their own buying decisions, and this may even dissuade them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.
ICMediaDirect is a public relations and online reputation management agency that is transforming the way high-profile individuals and companies manage brand information. The award-winning firm recently revealed the key pillars of managing online reputation while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
With respect to enduring situations where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact info or requesting to contact them. Experts with the agency have stated that this can offset the impact of any future situations as well as the pressure on the business personnel dealing with the complaints.
ICMediaDirect has built an incredible track record for efficient reputation control, having enhanced the public image of Fortune 500 firms, celebrities, politicians, and athletes. The agency uses a proven strategy for combatting the unwanted impact of criticism. First of all, examine whether a comment is legitimate. Much information spread online is placed by competing firms. The top course of action for this scenario is to request that the review be removed citing unlikely authenticity. Next, find out if a review is just an opinion. In this case, a brand has a strong opportunity to share factual, positive information about themselves, while diminishing the effect of the negative review. When a customer leaves factual, yet negative feedback, the time is right to respond fully and genuinely. The agency encourages a dynamic approach, combining the apology with proactive work to solve a client’s problem.