A business’ marketing strategy should necessarily contain brand reputation management as an integral part of it due to the enormous impact negative reviews have on prior marketing efforts. “Bad feedback shouldn’t be disregarded, as it can allow brands to discover more about their drawbacks and increase the quality of their everyday operations,” said a representative for ICMediaDirect. When future consumers go online to ascertain more about an business or item, coming across bad reviews very often pushes them to a competitor. When no such reviews are available from reliable consumers, consumers tend to drop their transactions to avoid risks.
Read more: http://markets.financialcontent.com/startribune/news/read/32604428/IC_Media_Direct_