ICMediaDirect explains that positive reviews can boost business, but the analysis proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would think twice about purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average jump in revenue for a business, while just one negative review could result in the loss of approximately 30 customers. Displaying positive reviews online translates directly into business.
Read more: https://finance.yahoo.com/news/icmediadirect-reputation-management-ic-media-031114255.html