It is seen very often that firms that try to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. Local business directories are available to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the chief metric of your reliability and services. In short, you are what people find about you online.” Therefore, it is necessary for companies to monitor customer reviews and sensibly tackle any negative feedback. 70 percent of buyers remark that online disapproval by others affects them before making their own buying decisions, and this may even dissuade them from selecting the products or service offered by a certain company. With various options available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.