Optimizing SEO is pertinent now than it was towards the end of the 20th century, shortly following Google’s launch. Keeping positive content in the number one spot is imperative, because 33 percent of people always follow the search engine’s top result after inputting a word or term. ICMediaDirect has stated that businesses and individuals must adapt to new ways of managing their online reputation through an effective content management plan. In relation to SEO, content marketing is a relatively new concept, but is necessary for companies hoping to create a positive image. It allows companies to take full control of their imaging by formulating a clear voice and a positive image through content – whether on web pages, blogs, or social media outlets – while also promoting their products or services. Trust is key for attracting consumers, and content marketing crafts a brand that seems reliable and likable while also increasing returns.