Safeguarding a positive online image is more significant than any other time because of the influence of social media and the rise of the online industry, as indicated by ICMediaDirect. The growth in mobile, more versatile search tactics and continually changing user behavior has prompted a fresh stage in search marketing, one where it is required to be ahead of current patterns. Search Engine Watch has been delivering search engine and search marketing news, advice, and interpretations for over two decades, and through the CSEW conference presented how to succeed in these times, offering a two-track educational program put together to share knowledge on the most contemporary methods and technologies.