Observing and acting upon information on the web is critical to online reputation management. Optimized SEO, keeping ahead of brand mentions and digital reviews, and optimizing the positive impact that social media accounts can have are the key trophies in a strategic management plan, states ICMediaDirect. Noted in a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” almost 70 percent of all consumers will consult reviews before they make a purchase. Lorezen goes further, stating “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
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