Brand reputation management should remain an essential part of a business’ marketing strategy long term, due to the significant impact a negative online reputation has on previous marketing efforts. Customers frequently go online to learn more about a company or product, and discovering bad reviews almost always drives away from a business. When no reviews are available from real customers, consumers usually choose not to take any risk and do not complete their transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect, a leading online reputation management firm.
Read more: http://www.marketwatch.com/story/ic-media-direct—-reputation-management—-icmediadirect-named-leaders-of-online-reputation-2016-08-03