Dealing with the information accessible on the web is the backbone of online reputation management. Consultants at ICMediaDirect advocate staying aware of each and every web posting related on the brand on several platforms such as local directories, Google Places and other locations that deliver such information. Organizations and people may have inconsequential control over what other people say by means of social networking. However, they can influence the conversation by concentrating on proactive brand message delivery. ICMediaDirect team suggests the addition of the most recent marketing technologies such as storytelling methods and videos. A mix of noteworthy photography and building a lucid narrative increases engagement and gives an open door for organizations to build trust and showcase the right image.