The reputation experts at ICMediaDirect strongly recommend that companies monitor online activities on a regular basis so that a reputation management plan can be put into place as quickly as possible. By keeping a close eye on brand mentions as well as online reviews, well-known brands and individuals can be proactive in their approach to handling online reputation management. Via a variety of monitoring tools, the task can be made easier and more efficient. Google Alerts is a service that allows users to sign up for email updates on the latest Google results containing brand mentions. Activities connected to a brand on various social media platforms can be monitored using the Social Mention tool, which keeps track of selected keywords.
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