ICMediaDirect has a commendable track record in effective reputation control, having mended the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for waning the undesirable impact of criticism. As the main step, decide if a comment is sincere. Some material distributed online is created by competition. The most optimal way forward for this condition is to request to have the review removed quoting its unlikely correctness. Later, find out if a review is opinionated. In this case, a company has a viable occasion to share actual, positive information about them, while also reducing the effect of the review. When a client has left genuine, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive resolution to a client’s problem.