Though most businesses can apply this information, this is applicable mostly to local businesses. An enormous 92% of participants claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were evaluated further, with reliability (27%), expertise (21%), and professionalism (18%) coming through as the most fundamental features for a domestic firm to be related to. After studying these key figures and more, ICMediaDirect highlights that building up an all-encompassing reputation online is just as consequential for a company as focusing on its offline reputation locally.
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